Privacy and Data Protection Policy

Effective Date: 07/05/2025

Agileeto Limited, trading as Dynamic DNA, is committed to safeguarding your privacy. This Privacy Policy explains how we collect, use and protect your personal information when you use our website or services, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We may update this policy occasionally by amending this page. You should check this page from time to time to ensure that you are happy with any changes.

Information We May Collect

We may collect and process the following personal data:

  • Your name and job title

  • Contact details including email address and telephone number

  • Demographic information such as postcode, preferences and interests

  • Website usage data through cookies and analytics

  • Other information relevant to enquiries, surveys, or offers.

How We Use Your Information

We use the information we collect for the following purposes:

  • To provide our services and respond to your enquiries

  • For internal record keeping and administrative purposes

  • To improve our services and website

  • To send you promotional communications, where you have consented

  • To contact you for market research purposes

We ensure that the use of personal data is lawful, fair, and transparent.

Legal Basis for Processing

Under the UK GDPR, we must have a lawful basis to process your personal data. These bases include:

  • Consent – where you have given clear permission

  • Contract – where processing is necessary for the performance of a contract

  • Legal obligation – where we are required by law to process the data

  • Legitimate interests – where we have a genuine and legitimate reason that does not override your rights

Security

We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have implemented appropriate physical, electronic and managerial safeguards.

Use of Cookies

A cookie is a small file placed on your computer’s hard drive that helps analyse web traffic or recognises you when you return to our site.

We use cookies to:

  • Analyse web traffic and monitor website performance

  • Remember your preferences to enhance user experience

  • Provide features such as login and session management

You can choose to accept or decline cookies. Most browsers automatically accept cookies, but you can usually modify your browser settings to decline them if you prefer. However, this may affect the functionality of the website.

Please see our Cookie Policy for further details.

Links to Other Websites

Our website may contain links to other websites of interest. Once you leave our site, we do not have control over other websites and cannot be responsible for the protection and privacy of any information you provide there. Please refer to the privacy policy of any third-party site you visit.

Your Rights Under UK GDPR

You have the following rights:

  • Right of access – to request copies of your personal data

  • Right to rectification – to request correction of inaccurate data

  • Right to erasure – to request deletion of your data in certain circumstances

  • Right to restrict processing – to request the restriction of your data use

  • Right to object – to object to the use of your data for certain purposes, such as direct marketing

  • Right to data portability – to request a copy of your data in a structured, machine-readable format

To exercise any of these rights, please contact us using the details provided below.

Managing Your Preferences

You may choose to restrict the use of your personal information in the following ways:

  • Indicate your preferences when filling in forms on the website

  • Unsubscribe from marketing emails using the link provided

  • Contact us to update or withdraw your consent at any time

We will never sell, lease or distribute your personal information to third parties unless we have your permission or are required to do so by law.

Data Retention

We only keep your personal data for as long as necessary to fulfil the purposes for which it was collected, or to comply with legal and regulatory requirements. After this time, it will be securely deleted or anonymised.

Contact Us

If you have any questions, concerns, or would like to exercise your rights, please contact us:

Agileeto Limited, trading as Dynamic DNA

3a Blue Sky Way

Monkton Business Park South

Hebburn

NE31 2ER

Email: simon.ormston@agileeto.com

Phone: +44 7918 748 999

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk